Reaching a dynamic Latino Community
The U.S. is home to more than 45 million Hispanics and half of all U.S. Spanish speakers also speak English "very well",. Latino Motion is aired in English capturing second generation, long time residents and the large segment of Latinos that prefer English programming. At the same time Latino Motion is fostering greater cultural understanding among non-Spanish speakers.
Capturing the Loyalty of a Critical Market Segment
Hispanic purchasing power has increased at a compound annual growth rate of 7.5 percent, more than twice as fast as the 2.8 percent growth for the total U.S. purchasing power. Purchasing power among the diverse Hispanic population is currently valued at approximately $1 trillion and $39 billion in New Jersey alone.
Multiculturalism is redefining what it means to be American today. With the changing appearance of the U.S. population, comes new definitions of the U.S.consumer and new dilemmas for business to reach those whose tastes, customs and language are different from what is commonly know as "general market".
Underwriting Latino Motion is a smart start to reach the